TEXT AND IMAGE

Curiosity concerning the effects of advertising on our collective psyche is the inspiration for this work. Advertising slogans and sound bites heard and read are inescapable. My intuition tells me that those images and words register in our unconscious to form new archetypes. We may only be subtly aware of this change, yet this may influence the way we interpret our lives. The combination of image and text expose a level of meaning more complex than image or text alone could provide. My usual process is to isolate a part of an image that seems the most interesting, and alter and view it in different ways to discover why it appeals to me. Text is added as I find why an image resonates.